March 17th, 2014

BREAKING NEWS! Her Universe to bring first-ever “Geek Couture” Fashion Show to San Diego Comic-Con!

Categories: Fans, Fashion, Her Universe Brand // Comments: 48



Dan Madsen


Her Universe




Two winners will be chosen to design a Her Universe Collection to be sold at Hot Topic – Nerdist Industries to Produce and Distribute Fashion Show


NEW YORK, NY- March 17th, 2014- Fashion Week is coming to Comic-Con International: San Diego (Comic-Con) this year! Her Universe™, the groundbreaking sci-fi fashion apparel line announced today that they have joined forces to bring the first-ever full-scale “Geek Couture” fashion show and design competition,The Her Universe Fashion Show, to Comic-Con 2014 – the premier comic book and popular arts convention in the world. This premiere event is scheduled to take place during the convention, July 24th, at the Manchester Grand Hyatt Hotel in San Diego just a few minutes’ walk from the San Diego Convention Center. Fashion retailer Hot Topic, a Her Universe partner, will be providing two grand prizes for the winning fashion designers – an opportunity to co-design, with Ashley Eckstein, an exclusive Her Universe fashion collection for Hot Topic. In addition, event partner, Nerdist Industries, will produce all video and media distribution of the event.

What makes this inaugural Her Universe Fashion Show during San Diego Comic-Con even more special is that Her Universe is offering fans and amateur designers, male or female, the opportunity to submit their own women’s fashion designs based on anything that is celebrated at Comic-Con, original or inspired by popular media. Designs must be fashions, not costumes, and can be “geek couture” or ready-to-wear outfits. Designers, 18 years and older, can submit designs to be considered for the fashion show starting today at Thirty contestants will be chosen to participate in the show. The chosen designers can wear their own fashions on stage or opt to use their own model for the runway. The deadline for submissions is April 4th, 2014 and contestants will be selected by April 18th, 2014. Two prizes will be awarded: one prize to be chosen by a panel of judges which will feature experts from the world of fashion and the second prize to be chosen by the show audience. The Her Universe Fashion Show will be hosted by Her Universe founder Ashley Eckstein. There are no tickets for this event. Entry will be first come-first served and admission is free with a San Diego Comic-Con 2014 badge.

“Fangirls are already using the halls of San Diego Comic-Con International as their runway to showcase custom fashions. We wanted to give these designers a bigger stage to share their talent and also provide an educational experience in the fashion industry,” said actress and Her Universe founder Ashley Eckstein. “It’s an honor to partner with San Diego Comic-Con International on this ground breaking event. Together, we are excited to shine the spotlight on female fans and fashion,” said Michael Rego, Chief Executive Officer of the Araca Group and Her Universe partner.


Go to now for more information on Her Universe and the Fashion Show designer submission process.

Photo credit: – Kelsey Edwards Photography-

About Her Universe 
Her Universe was launched in 2010 by actress and entrepreneur Ashley Eckstein and The Araca Group, a leading theatrical production and brand management company. Ashley and Araca created Her Universe to address the expanding market of female sci-fi and fantasy fans. They entered their first agreement with Lucas Licensing to develop and produce a line of female-centered Star Wars apparel and accessories. The success of that line was followed up with a collection for BBC Worldwide for Doctor Who, CBS Consumer Products for Star Trek and AMC for The Walking Dead. You can learn more about Her Universe and purchase the current line of fangirl apparel and accessories by going to and by following Eckstein & Her Universe on Facebook ( and Twitter (

About San Diego Comic-Con International 
Comic-Con International: San Diego is a nonprofit educational corporation dedicated to creating awareness of, and appreciation for, comics and related popular art forms, primarily through the presentation of conventions and events that celebrate the historic and ongoing contribution of comics to art and culture. For more information on this year’s San Diego Comic Con go to

About Nerdist Industries 

Nerdist Industries is a multi-platform creator of genre and popular culture content. Its online presence includes a website at; a premium YouTube channel ( featuring Nerdist News hosted by Jessica Chobot; 2.1 million Twitter followers; a Podcast Network including the flagship Nerdist Podcast; The Nerdist School comedy training program; and the Nerdist Alliance, a community of curated partnerships with some of YouTube’s most talented and passionate creators. Nerdist also produces content for television including All Star Celebrity Bowling for AMC and In the Name of Science for National Geographic Channel. Further, Nerdist hosts live events around the country such as The Nerdist Podcast Live! and Course of the Force, an annual lightsaber relay in partnership with Lucasfilm LTD and Octagon which leads up to San Diego Comic-Con International.

About Hot Topic 

Hot Topic is a mall-and web-based specialty retailer beloved by rebellious and expressive teens for 25 years. Hot Topic offers music and pop culture junkies band-related apparel and accessories, licensed merchandise, and fashion apparel and accessories. Hot Topic operates 635 stores in the U.S., Canada and Puerto Rico and an online store at Find Hot Topic on Twitter (, Facebook (, YouTube ( and Instagram (

Ashley as Darth Vader
Ashley Eckstein in a Her Universe designed, handcrafted leather, Darth Vader Couture piece made by designer Doug Dunnam.

Ashley as Darth Vader
Ashley Eckstein in a Her Universe designed, handcrafted leather, Darth Vader Couture piece made by designer Doug Dunnam.

Tardis Doctor Who
The TARDIS -Doctor Who

Captian James T. Kirk Star Trek
Captain James T. Kirk -Star Trek

Lori's Ghost The Walking Dead
Lori’s Ghost -The Walking Dead

Loki Marvel
Loki -Marvel

Bumblebee Transformers
Bumblebee -Transformers

48 Responses to “BREAKING NEWS! Her Universe to bring first-ever “Geek Couture” Fashion Show to San Diego Comic-Con!”

  1. […] Her Universe holding SDCC fashion show. Ashley Eckstein’s fangirl clothing line will hold a “fashion show and design competition” during the convention. “Designs must be fashions, not costumes, and can be ‘geek couture’ or ready-to-wear outfits.” The winning designers will get a chance to collaborate with Ashley on a line for Hot Topic. […]

  2. […] Here is the official press release from the company: […]

  3. […] out the official release for more info! And my daughter is trying to figure out how to age five years in the next couple […]

  4. […] Nerdist Industries are all teaming up to put together the very first geek fashion show.  From the press release on […]

  5. […] Sci Fi fashion line, Her Universe has teamed up with the Nerdist to bring a geek-themed fashion show and design competition to this […]

  6. […] Assembly Episode: Captain America, Trekkies & Geek Anomalies Her Universe Geek Couture Jen’s Pinterest […]

  7. […] Her Universe’s March announcement of a “Geek Couture” fashion show for San Diego Comic Con 2014, over 150 designers […]

  8. […] Her Universe Geek Couture Fashion Show […]

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  12. […] For the first time ever, the prolific nerd fashion empire Her Universe, is presenting a ‘Geek Coulture’ fashion show and design competition. The two grand prize winners (out of 30) will design a future line for Her Universe to be sold at Hot Topics. Partner, Nerdist Industries, will be promoting the event so you know this will be legit! Cost: Free (w/ CC badge) but limited to capacity Location: Manchester Grand Hyatt Hotel More info: Her Universe […]

  13. […] the big deal of last night was probably the Geek Couture Fashion Show, and we’re excited to see all the outfits that came out of it! Sneak peeks from the runway […]

  14. […] is entering the world of couture with a geektastic fashion show during preview night! In March, a design contest was announced which called for aspiring designers to submit geek couture or ready-to-wear fashion designs, with 30 […]

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  20. […] da Ashley Eckstein, boss e mente creativa di Her Universe, in collaborazione con i vincitori del Geek Couture Fashion Show 2014 del San Diego Comic-Con, Amy Beth Christenson e Andrew […]

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