News
July 11th, 2013 //

Her Universe Returns to San Diego Comic-Con International

Dan Madsen
Publicist
Her Universe
dmadsen@araca.com
646-922-0663

 

Ashley Eckstein’s HER UNIVERSE Returns to San Diego Comic-Con International with Daily Exclusives & Unique Fashion Shopping Experience for Fangirls

Eckstein Hosts Comic-Con 2013 Her Universe Panel on Geek Girl Fashion

 
NEW YORK, NY – July 11th, 2013 -Actress, entrepreneur and Her Universe™ founder, Ashley Eckstein, announced today that her groundbreaking fangirl fashion company will be returning to San Diego Comic-Con International in a big way this year! The convention runs July 18th thru the 21st at the San Diego Convention Center. Eckstein, the voice of Ahsoka Tano on Star Wars: The Clone Wars, revealed that Her Universe will be offering daily exclusives at this year’s leading pop-culture/media convention creating a fashion shopping experience for fangirls not to be missed. As with previous year’s, the all-new designed Her Universe booth will be found in the Lucasfilm Pavilion, #2913-F, but this time female fans will be able to purchase a wider selection of tee’s, tanks, V-necks, dresses, hoodies, leggings and necklaces from not only Star Wars, Doctor Who, Star Trek and Battlestar Galactica but also from the newly announced license with AMC’s The Walking Dead.

The Her Universe Daily Exclusives are unique this year to Comic-Con and are sure to be coveted by fans. Launching on Wednesday (Preview night) will be Her Universe’s 30th Anniversary Return of the Jedi Necklace. Only 1,250 were made and only 500 will be available for purchase at SDCC. Each necklace comes with an autographed certificate by Eckstein. Offered exclusively on Thursday will be the Dave Filoni-designed “Ahsoka’s Choice” shirt. Her Universe is only bringing 100 of this limited edition shirt to the convention and each shirt will come with an autographed photo signed by Dave Filoni and Ashley Eckstein. Launching on Friday will be the popular expanded universe character, Jaina Solo, featured on her own shirt with the amazing art of John VanFleet for the novel Sword of the Jedi. Every purchase of this shirt will receive a free book, Choices of One by Timothy Zahn, courtesy of Del Rey. Only 100 of this v-neck shirt will be offered at SDCC. Saturday’s exclusive will be another popular EU character featured on her own shirt – Mara Jade. As with the Jaina Solo shirt, only 100 will be available at SDCC and will feature the incredible Mara Jade artwork created by Daryl Mandryk for the Choices of One novel by Timothy Zahn! Every purchase of this shirt will receive a free book, Choices of One by Timothy Zahn, courtesy of Del Rey. These three shirts will also be available for purchase online but for a limited time only.

“I was so excited when I found out that I got to use John Van Fleet and Daryl Mandryk’s art for our Jaina Solo and Mara Jade shirts,” said Ashley Eckstein, “and I am honored that Del Rey would provide us with free books for our fans. Also, I could not be more proud to offer another Dave Filoni exclusive design. The season 5 finale meant so much to us and we felt compelled to capture the moment on a shirt design. We will be giving away 100 signed portraits taken by Joel Aron with the sale of each shirt.”

For the third year-in-a-row, Eckstein and Her Universe will be sponsoring and hosting a very special panel at San Diego Comic Con on Saturday, July 20th from 6:30pm to 7:30pm in room 24ABC. For this year’s panel, entitled, “Her Universe: Geek Girl Fashion – A Discussion Between Fashion Professionals and Fans,” Eckstein is bringing together the decision-makers in the genre fashion Industry and the fans for an open discussion including retailer Hot Topic’s Ed LaBay (Senior Buyer Licensed Apparel), Mallory Leveille (Buyer Licensed Accessories) and Misty Rodriguez (Associate Buyer Womens Licensed Apparel) as well as freelance writer Lisa Granshaw (NBC’s TODAY show website TODAY.com, The Daily Dot & BlastR), Cambria Beauvais, former Director of Brand Assurance at Striker Entertainment and Justin Howard, Fashion Writer (The New York Times Company, Yahoo, About.com and Examiner.com). The conversation is meant to be educational and informative, putting the professionals in direct communication with the fans and vice-versa. Many fans are interested in the fashion industry and Eckstein will give them a glimpse of how the retailer stays in tune with their customers and how they develop compelling designs. Audience members will be able to give their comments and recommendations so their voices can be heard.

In addition, Ellen Connell from the Her Universe online column, “Ask Ellen,” will be meeting fans with Ashley at the Her Universe booth on Sunday from 2:00pm to 3:00pm.

If you would like more information on HER UNIVERSE or to schedule an interview with Ashley Eckstein, please contact Dan Madsen at dmadsen@araca.com or at 646-922-0663.



Photo credit: – Kelsey Edwards Photography-http://www.kelseyedwardsphoto.com/
About Her Universe
Her Universe was launched in 2009 by actress and entrepreneur Ashley Eckstein, and her partner, The Araca Group, known as one of the most innovative theatrical production and merchandise companies in the world. Her Universe was created to directly address the expanding market of female fans by entering into its first agreement with Lucas Licensing to develop and produce a line of female-centered Star Wars apparel and accessories. The success of that line was followed up with a collection for the Syfy network including such shows as Battlestar Galactica and with BBC America for Doctor Who and with CBS Consumer Products for Star Trek. You can learn more about Her Universe and purchase the current line of fangirl apparel and accessories by going to www.heruniverse.com and by following Eckstein on Facebook (facebook.com/HerUniverse) and Twitter (twitter.com/HerUniverse).
About San Diego Comic Con
Comic-Con International: San Diego is a nonprofit educational corporation dedicated to creating awareness of, and appreciation for, comics and related popular art forms, primarily through the presentation of conventions and events that celebrate the historic and ongoing contribution of comics to art and culture. For more information on this year’s San Diego Comic Con go to http://www.comic-con.org/cci

ROTJ Neckalce

This Return of the Jedi necklace honors the 30th Anniversary of the epic film. Her Universe has only made 1,250 necklaces to celebrate the anniversary. This extremely limited edition piece will come with an autographed certificate by Eckstein and will only be sold at select Her Universe events. Only 500 necklaces will be sold at San Diego Comic-Con on a first come, first serve basis!

Mara Jade Tee

Eckstein is honored to be using on this super soft and comfy raglan top the incredible Mara Jade art created by Daryl Mandryk for the novel Choices of One by Timothy Zahn! Available exclusively on Saturday of the convention, every purchase of this shirt at SDCC will receive a free book, Choices of One by Timothy Zahn, courtesy of Del Rey. This shirt will also be available for purchase online but for a limited time only.

Jaina Solo Tee

Ashley is excited to finally offer a Jaina Solo shirt! Featuring the amazing art by John VanFleet for the novel Sword of the Jedi this tee features the strong female character from the EU! Available exclusively on Friday of the convention, every purchase of this shirt at SDCC will receive a free book, Choices of One by Timothy Zahn, courtesy of Del Rey. This shirt will also be available for purchase online but for a limited time only.

Ahsoka's Destiny Tee

If you’ve seen the finale episode of Season 5 of Star Wars: The Clone Wars you will not be able to forget the look on Ahsoka’s face as she walks away from the Jedi Temple and into the sunset. Wanting to capture that moment for Her Universe, Dave Filoni designed this new shirt featuring Ahsoka and Anakin holding her Padawan beads as she walks away. Offered exclusively on Thursday of the con will be this Dave Filoni-designed “Ahsoka’s Choice” shirt. Her Universe is only bringing 100 of this limited edition shirt to Comic-Con and each shirt will come with an autographed photo signed by Dave Filoni and Ashley Eckstein.

Darth Vader A-line Dress

Darth Vader is definitely a style icon and especially at Comic-Con! His classic all black look is very sleek, dramatic and stunning. Inspired by Darth Vader, we’ve put our own Her Universe twist on the LBD (little black dress) and designed an A-line dress that will cause others to say that you look, “Impressive. Most Impressive."

R2-D2 A-line Dress

Everyone loves R2-D2 and everyone will love YOU in this new dress available at Comic-Con! Save the day and pretend that you are everyone’s favorite droid in this adorable A-line dress! Perfect for summer, this dress will definitely be a conversation starter wherever you go!

50th Anniversary All Doctor's Tee

In celebration of the 50th Anniversary of Doctor Who, Ashley designed this new fashion top featuring the profiles of all 11 Doctors. Everyone has a favorite Doctor but this is the year to honor all 11 men who have portrayed this classic character for this amazing series! Available at San Diego Comic-Con and online.

Don't Open Dead Inside Hoodie

During a Zombie Apocalypse, there could be Zombies behind every door. Thankfully, in The Walking Dead, Rick received warning at the Hospital, “Don’t Open Dead Inside” spray painted on the Hospital doors. This hoodie comes in sizes S-4XL complete with thumbholes and Zombie lining in the hood.

Star Trek Spock Blue V-Neck

When Eckstein came out with the Uhura costume top last year, she heard all of the requests for more v-necks and many fangirls wanted a top in Science blue like Mr. Spock. Ask and you shall receive! Now you can purchase this super comfortable and flattering v-neck at Comic-Con and online. It has a deep V and the insignia on the chest is highlighted with gold foil.

Frak Cylons BSG Tee

“The Cylons were created by man. They evolved. They rebelled. There are many copies. And they have a plan.” Throughout the series, we found ourselves saying Frakkin Toasters or Frak Cylons quite often! If you did, too, you’ll love this new BSG shirt, available at Comic-Con and online, highlighting this much used phrase adorned with distressed foil.

dmadsen@araca.com

646-922-0663