October 4th, 2013 //

Her Universe, The Araca Group and ReedPOP at New York City Comic Con

Dan Madsen
Her Universe

Ashley Eckstein, The Araca Group and ReedPOP Bringing a Universe of Fangirl Fashions to New York Comic Con This October

New Apparel From Star Wars, Doctor Who, The Walking Dead and Star Trek


NEW YORK, NY – October 3rd, 2013 -Actress and entrepreneur, Ashley Eckstein, the voice of Ahsoka Tano from Star Wars: The Clone Wars and The Araca Group, one of the most innovative theatrical production and brand management companies in the world are partnering again with ReedPOP to bring their fangirl fashion apparel company, Her Universe™, to New York Comic Con, October 10th through the 13th at the Javits Center in NYC. Several new Her Universe designs and exclusive pieces will be available at NYCC for the first time.

“We’re excited to bring Her Universe to New York Comic Con in partnership with ReedPOP,” said Eckstein. “Together we are looking forward to recognizing the fangirls in attendance with a special Her Universe boutique in the ReedPOP Supply Co. Official Store at New York Comic Con. I’ll personally be there off and on throughout the convention to meet fans and provide styling tips!”

Michael Rego, Chief Executive Officer of the Araca Group, added, “We are thrilled to bring the Her Universe line of merchandise to New York City, as well as the debut of a Her Universe designed exclusive for The Walking Dead – ‘My Sunday Night Belongs To Daryl’- if you wear it, you will ‘kill it’ at your season premiere viewing parties.”

Her Universe will be bringing a selection of designs including dresses, fashion tops, tunics, hoodies and bags. Highlights include a new exclusive design for The Walking Dead fangirls. Just in time for Season 4 of AMC’s hit show, ladies can proudly show that “My Sunday Night Belongs To Daryl” with this exciting new top which can only be purchased through the ReedPOP Supply Co. Official Store at NYCC and at Her Universe is also offering a new fashion top celebrating the 50th anniversary of Doctor Who featuring original art by celebrated artist Jeff Carlisle. This new design will debut at New York Comic Con and will be sold exclusively online at and

“Being a life-long Doctor Who fan, I have wanted to draw Matt Smith’s Doctor for a while now and a 50th anniversary design felt like the perfect opportunity,” said Carlisle. “Originally, the piece was going to be horizontal, based around the shape of a nebula, with ghostly clouds forming the previous Doctors into an unbroken line that led to a full-color eleventh Doctor– but the drawing evolved to be a shirt design, we arranged it upright and added more color. Now it feels more like a history of the Doctor, with more detail and individual color to represent the eleven well-known incarnations of Gallifrey’s most famous–and last–Time Lord. I have loved getting the opportunity to work on this image and hope everyone enjoys it as much as I have loved this show.”

New York Comic Con is the East Coast’s biggest popular culture convention. Its Show Floor plays host to the latest and greatest in comics, graphic novels, anime, manga, video games, toys, movies and television. Its panels and autograph sessions give fans a chance to interact with their favorite creators and their screening rooms feature sneak peeks at films and television shows months before they hit either big or small screens. New York Comic Con is the second largest pop culture convention in America and the only one that takes place in the comic book, publishing, media and licensing capital of the world — Gotham City. For more info visit:

This year’s New York Comic Con’s guests — in addition to Ashley — include Andrew Lincoln, Gillian Anderson, John Barrowman, Felicia Day, Dan Slott, Scott Snyder, Shane Davis, Stan Lee and many more.

On Sunday, October 13th at NYCC Ashley Eckstein will be signing at the DK Publishing booth, #1829, from 11am to 12pm and she will be appearing on the “End Bullying! Responding to Cruelty In Our Culture” panel from 3:45pm to 4:45pm in room 1A14.

Photo credit: – Kelsey Edwards Photography-

About Her Universe

Her Universe was launched in 2009 by actress and entrepreneur Ashley Eckstein and The Araca Group, a theatrical production and brand management company. Ashley and Araca created Her Universe to address the expanding market of female sci-fi and fantasy fans. We entered our first agreement with Lucas Licensing to develop and produce a line of female-centered Star Wars apparel and accessories. The success of that line was followed up with a collection for the Syfy network including Battlestar Galactica BBC America for Doctor Who, and CBS Consumer Products for Star Trek. You can learn more about Her Universe and purchase the current line of fan-girl apparel and accessories by going to and by following Eckstein on Facebook ( and Twitter (


ReedPOP is a boutique group within Reed Exhibitions which is exclusively devoted to organizing events, launching and acquiring new shows, and partnering with premium brands in the pop culture arena. ReedPOP is dedicated to producing celebrations of popular culture throughout the world that transcend ordinary events by providing unique access and dynamic personal experiences for consumers and fans. The ReedPOP portfolio includes: New York Comic Con (NYCC), Chicago Comic & Entertainment Expo (C2E2), Penny Arcade Expo (PAX) Prime & East, Star Wars Celebration, and the UFC Fan Expo. In 2013 ReedPOP has added Star Wars Celebration Europe and PAX Australia to its rapidly expanding portfolio of international events. The staff at ReedPOP is a fan based group of professionals producing shows for other fans, thus making them uniquely qualified to service those with whom they share a common passion. ReedPOP is focused on bringing its expertise and knowledge to world communities in North America, South America, Asia and Europe

Daryl Crossbow Shirt

If you’re not watching The Walking Dead, you have no idea about the attraction and the power of Daryl Dixon! If you are watching The Walking Dead, it’s an easy statement to say that, “My Sunday Night Belongs to Daryl.” Get this new fashion top exclusively at NYCC and through ReedPOP.

50th Anniversary Tee

Guest Designer and well known artist, Jeff Carlisle, created this new piece of art for the 50th Anniversary of Doctor Who. Featuring the first 11 Doctors, if you’re a Doctor Who fan, you will need this stunning piece of wearable art in your closet! Debuting at NYCC and available exclusively through ReedPOP and BBC America Shop.


Boba Fett A-Line Dress

Steal the spotlight in this chic Boba Fett A-line dress. Inspired by everyone’s favorite bounty hunter, the dress subtly incorporates elements of Boba’s costume, while maintaining its everyday appeal. We love Boba Fett and we especially love this new addition to our “Everyday Cosplay” line available at NYCC!

Blue Insignia V-Neck

You will love this super comfortable and flattering v-neck patterned after the science blue uniform top from the original Star Trek series. It’s has a deep V and the insignia on the chest is highlighted with gold foil. Available at NYCC.


Dalek Dress

Grab your egg beater, your plunger and your Dalek costume is complete! Cosplay as the Dalek or wear this super comfy tank dress as an everyday outfit, Doctor Who fans and non fans alike will love this everyday cosplay look!

You Better Run Tank Dress

Rick gives some great advice on what to do when you encounter Zombies, but sometimes its best simply put, “You’d Better Run.” Show some love for The Walking Dead with this tank dress, from the new The Walking Dead by Her Universe line, designed to look like you have been chased by Zombies. Complete with rips and slashes, Zombie fashion is definitely on trend! Available at NYCC.

Princess Leia Hoodie

Cosplaying Princess Leia has never been so comfortable! Pretend to be everyone’s favorite Self Rescuing Princess with this costume hoodie from Her Universe available at NYCC. By wearing this lightweight zip-hoodie you can be Princess Leia with the hood up or just geek chic with the hood down!

R2-D2 Tunic

Everyone’s favorite little droid comes to life in this comfortable R2-D2 hooded tunic top! Lightweight and super soft, this ultra-cozy tunic top is very flattering and will be available at NYCC.


Dead Inside Hoodie

During a Zombie Apocalypse, there could be Zombies behind every door. Thankfully, in The Walking Dead, Rick received warning at the Hospital, “Don’t Open Dead Inside” spray painted on the Hospital doors. This super comfortable hoodie comes complete with thumbholes and Zombie lining in the hood and will be available at NYCC.

Halloween Tote Bage

This Her Universe Star Wars Halloween tote bag featuring the art of fan-favorite illustrator Katie Cook will be available for purchase at New York Comic Con just in time for the spooky holiday.