April 24th, 2010

Welcome to Her Universe!

Categories: Her Universe Brand // Comments: 151

Thank you so much for coming to my site and for reading my very first blog post! This is my first post because I’ve had to keep our new company a secret until we made an official announcement. Well, here it is! I have created a company called Her Universe with my partner, The Araca Group, and together we will be making authentic, high quality merchandise for female sci-fi fans! I am sooooo excited to announce that we are joining forces with Lucasfilm to present you with the first Star Wars collection, just for her. Yes, you heard me right, apparel and accessories made exclusively for women and girls!

Four years ago, when I was cast as the voice of Ahsoka Tano, I scoured the Internet looking for female Star Wars merchandise and I was disheartened by the lack of product. I was told to buy a men’s size ” small ” because there weren’t enough women that would buy merchandise made specifically for them. How could that be? The number of female fans that share my love for this amazing universe is astonishing and, as I discovered, greatly under served. I started doing my research and I found that close to 50% of all Star Wars fans and sci-fi fans in general are women. I also read hundreds of comments from female fans begging for merchandise designed and made specially for them, and not something that was an afterthought made in pink. I decided that I was going to step up to the plate and be their voice. It’s time for fangirls to be heard, recognized and rewarded!

However, I need your help! We are not trying to take anything away from the guys but we are simply trying to share the spotlight. Please tell your family and friends to spread the word about Her Universe. We need to let everyone know that we are here. This is just the beginning and there are so many exciting things that we can do, but I can’t be your voice without your support. Please give me your thoughts, feedback, likes, dislikes and desires of what you would like to see. I will be updating and checking my blog, facebook page and twitter constantly. Our online store will be opening soon, and we will be selling our merchandise at several conventions this summer including San Diego Comic-Con, Celebration V and Dragon Con. I will be at these conventions and I look forward to meeting everyone!

“Here’s Where The Fun Begins!”

PS- Above is a shirt that Dave Filoni designed for our line. I feel like I am Dave’s Padawan. Just like Plo Koon found Ahsoka, Dave found me and gave me this amazing opportunity to voice Ahsoka. I asked him to design a shirt to reflect their relationship. He even used his “Plo Kool” sign off to show that he approves!


151 Responses to “Welcome to Her Universe!”

  1. Jessica says:

    This is so cool- I’m buying every item offered and I’m going to be broke

  2. Ashley, I couldn’t be happier with this promising new line of clothing and accessories! It’s been far too long in coming, but I’m grateful it’s happening. My frustration with trying to find Star Wars clothes that not only fit me, but aren’t stereotypically pink, purple, or some other shade of pastel, has been going on for 12 years. I noticed it right away when I first became a fan. You’ve articulated my disappointments and hopes perfectly! Thank you so much!

    Also, I appreciate that you are 5’2″, as I am also 5’2″ and that has made looking for well-fitted shirts even MORE difficult. I really just want to thank you as much as possible. From what I’ve seen, the designs are gorgeous!

  3. Susan says:

    I’m so happy about this line! I’m a petite, 24 year old woman and for the past 15 years, I’ve been trying to find some feminine Star Wars clothing. I’ve ended up shopping in the children’s section more often than not. So I’m SUPER excited about this!
    I would love to see a Princess Leia shirt (I mean, really…she’s the original Star Wars female!), and maybe some dresses or skirts in the collection? Jewelry would be neat, I would love to see some of those ideas :)

    Congrats on your new line, and THANK YOU!

  4. Mandee says:

    Hi Ashley! Thank you so much for being our voice! I am a teen and am having an extremely hard time finding star wars clothing that fit correctly. I would like to respectfully ask that if possible, we can try to do as much original saga as possible. Don’t get me wrong, the Clone Wars is really creative and well thought out, but I would LOVE to wear stuff from the original six. I also love the idea by Susan, “some dresses or skirts” since I would wear dresses and skirts all the time if I could! Thanks again! Can’t wait to check out your online store!!!

  5. Maryann says:

    oh mygosh im so happy you madethis website!! I love towatch the clone wars and you are my hero!! Im in middle school and I am OBSESSED with satr wars. And I always see guys wearing star wars shirts and never girls!! once i was in church and I saw a guy wearing a star wars shirt, and i want one, but am too small to wear a men’s small. I cant wait until your store opens, and I garentee that I will buy your shirts. Can you make one of Padme’? She’s my fav. Thank You soooo much!!!! And congrats!! :) BP :)

  6. Maryann says:

    p.s. I’m 5’3 and soo glad that your 5’2!! and i accidentaly spelled star wars wrong. oops!! :P and i agree with madee. I love the origanal 6, and episode 2 (prequel) is my fav. Can you make an anakin and padme shirt or skirt or dress? That would be sssoooo cool!! Thanks!

  7. Vidya says:

    Oh wow. I just wanted to say… this is AWESOME. Finally someone will make decent stuff just for us. I mean, when I finally find a SW shirt design that I really like, it’s not in female sizes. Or it’s out of stock. Or whatever. It shouldn’t be that hard to be able to strut our fandom. BUT here you come, A NEW HOPE! Like a knight in shining robes… Oh alright, enough of that.

    I can’t wait to see the store! Congratulations!

  8. Hannah says:

    I’m so excited! I’m going to comic-con so i ‘ll have to be looking out to buy one before they’re gone(which i’m hoping they’re not going to be out of stock by friday) i’m so tired of going to the boys section to buy star wars shirts and getting strange looks from the guys around me, i hope to see one with yoda on it or maybe R2, hope to see you at comic-con, may the force be with you!

  9. Vera says:

    On behalf of all female fans everywhere: THANK YOU!

    I look forward to meeting you at Dragon*Con (and apparently, buying myself a new wardrobe)

  10. Jenna says:

    Yes! Thank you so much! I cannot tell you how frustrating it is to always have to buy men’s clothing, certainly not flattering! I can’t wait to see what you have in store for us!

  11. Hannah says:

    btw jewelry would be pretty sweet maybe ear rings or a necklace with the rebel alliance symbol (my dad used to have a watch with that symbol and i was always jealous because it was for men)

  12. Aeryn says:

    About friggin’ time – thanks so much, Ashley! :) I can’t wait to see more of the designs (they look great so far) and I’ll second the request for more Padmé and Anakin/Padmé items.

  13. Megan says:

    Omg!!!! I never bought any star wars clothes because I didn’t want to buy mens clothes!!! Thank you sooooooo much for creating this!!!!!

  14. Hannah says:

    ooh i was just thinking and a belt would be cool maybe black with silver starwars designs and i agree with the padme and anakin thing

  15. Bridget says:

    Thank you!!! Thank you!!!! Thank you!!!!

  16. igamu says:

    I would suggest not forgetting about plus-sized female fans — we want geek chic, and not to have to wear men’s clothes, too!

  17. Jennifer says:

    Ditto what igamu said. I really want to join the chorus of thanks, but I’m afraid of being left out of being able to celebrate my favorite fandom just because I’m not tiny.

  18. Aaron says:

    This looks really cool. My wife should like it. Great idea!

  19. Becky says:

    Yay!!!! I’m so happy I won’t have to buy star wars clothes out of the kids section anymore! My daughter rolls her eyes every time I try on star wars clothes in boys x-large :)

  20. Matt says:

    On behalf of my female friends, thanks for doing this Ashley! I was talking with Cat Taber at Anaheim Comic-Con about her growing SW shirt collection, and can’t wait to see you guys modeling the tees at Comic-Con. Are you having SW artists design them?
    :D

  21. FairIsleFish says:

    Any chance you’ll be selling the merch at Star Wars Weekends? Because if so I will try my ABSOLUTE hardest to make it this year!

  22. Sarah says:

    This is so exciting! Thank you! It looks like you have a nice mix of things old and new, I’m excited to see the “accessories” you’ll have. I hope there are earrings.

  23. George Starkey says:

    I’m amazed this hasn’t happened sooner… I know SO many female Star Wars fans who will jump on this. I hope (know) this will go over hugely! May the Force be with you and your designs!

  24. Ashley Eckstein says:

    Hey Everyone! Thank you so much for your support and kind words about Her Universe! I’ve been getting a lot of questions about the sizing of our line. I wanted to make sure that we offer our shirts in a variety of sizes because every girls body is different and beautiful! Most shirts will be available in SM-XXL. I look forward to getting your feedback when our store opens!

  25. Rach says:

    Ditto to what igamu & Jennifer said. Approximately 40% of the US female population is size 14 or larger. Many shirts designed “for women” have an XL being a size 12 or smaller. Please make sure there are items friendly to all sizes. & I don’t mean just having larger sizes of the same design. For example, your way cool Plo-Ahsoka artwork… Having the big graphic all down the body is great on the smaller frame, not so on the fuller girl. Maybe scale the art down so it fits from just below the shoulder down to the upper chest – like a corsage. Time to channel your inner Tim Gunn & “Make it work!”

  26. Amy says:

    I am so excited about Her Universe. I’ll be thrilled not to have to dig around in the boys section at department stores to find cool Star Wars shirts that are not pink or sparkly. Not that I mind those things, but I’d love the chance to choose something different. The designs I’ve seen so far are amazing. Huge kudos to you. I can’t wait to buy the Ahsoka and Plo Kloon tee. :) Also – I write about girl geek fashion for http://pinkraygun.com, and I’ll be featuring Her Universe this week to help get the word out!

  27. Claire says:

    Hey,

    So excited to hear the news about a ladies Star Wars line – finally! I’m writing from a retailer of funky licensed merchandise in the UK and we get tonnes of requests for ladies Star Wars tees so I would love some more information about whether you would be able to wholesale to us?

    Thanks so much in advance
    Claire@truffleshuffle.co.uk

  28. Kaitlyn says:

    I’m so happy that Star Wars merchandise will finally be available for the female fan! I’m totally going to come check out the booth at comic-con. May the force be with you! ;D

  29. katie says:

    I am really excited about this line of clothing. Perhaps people could take pictures while wearing their peices to create a gallery. Iam really excited for some girl focused closed because it is disheartening to have to wear tshirts that could be a dress on me. Thanks a lot.

  30. Lauren says:

    Ashley, I can’t stress enough how thankful I am for this merchandise line to become a reality! I have been a Star Wars fan since I was a child, and I’ve always wanted to showcase how much the series means to me. This is a problem, however, when there is little to no merchandise aimed at my gender. I’m looking forward to seeing what the online store has to offer! One thing I would love to see is a t-shirt featuring Princess Leia. She’s the original Star Wars bad ass babe, and I’ve had very little luck in finding any merchandise with her on it. Please help! Thank you again for being an advocate for all fangirls out there, you rock! :)

  31. Gil says:

    Hi Ashley, your line looks to be very successful. I would like to carry it for my retail store and T-shirt web site. Please let me know if you set up a wholesale division.
    The only female Star Wars shirts we have been able to carry are made by Junk Food. They are very nice but they only put out a few styles a year. Thanks!

  32. Michelle says:

    Nice! I’ve already sent off a e-mail to a fellow female SW fan about this website… Now I know why I was never quite motivated enough to buy the SW clothing I saw in stores… Very much looking forward to this! Thanks for stepping up to the plate, Ashoka… uh, I mean Askley! :)

  33. Anabel says:

    I’m so excited that is is happening! i’ve been waiting and hoping for so long for this to actually happen! it’s about time that girls get cool stuff! i am also excited for the accessories that are yet to come out, will there be any faux earring studs? don’t forget those! please make a variety of them! either way, having bracelets, necklaces and earrings, bags and other stuff that have characters of designs that relate to the characters, will be awesome! i can’t wait to see how all this will unfold as time goes by.

    Now that this is happening, I hope that the next thing that happens would be an actual Star Wars Store in malls or outside of shopping centers… so fans can actually go in person to buy things, instead of it just being online… that’s something i look forward to too…. :D

    overall, thanks for everything you’re doing, it’s a big step yet an exciting one for all the fangirls everywhere….. our hopes have been answered! lol….

  34. Margaret says:

    Hooray! First: Thanks for being the voice of Ahsoka because I SO LOVE HER! Second: Love your clothing line and am looking forward to purchasing your goods. OH and please don’t forget the plus sizes. :)

  35. Rachel says:

    This is so awesome! Ashley = Epic Win! I’m 13 now, and I’ve liked Star Wars since I was 4. I’ve never had any kind of Star Wars apparel. Thanks so much! I definitely would like some Clone Wars Anakin/Padme apparel. Ahsoka too please! And maybe some kind of Jewelry! I’m 5’7, and I really have trouble shopping for clothes, and can never find Star Wars things. This is a dream come true!
    <3
    Rachel

    (I'll tell my friend about this, we both love Star Wars, and she is my Jedi Master!)

  36. Rachel says:

    I just made the Her Universe site my homepage! :D

  37. Rachel says:

    I’d really like to see Anakin(from the Clone Wars) on a T-shirt! :)

  38. Mayle (padmeamidalaskywalker) says:

    I agree w/ everyone who requests padme and anakin things. It would be toatally awsome if you made a japorsnipit neckalice. ( the one anakin gave padme in epidoe 1.)
    thanks sssooo much!! :) :) :) ***** ( five stars to her universe!!

  39. Hannah says:

    i think a shirt with anakin and ahsoka back to back holding their lightsabers would be cool :D

  40. Jessica(obilover) says:

    Honestly, i never reaally thought about it but this clothing line is an AMAZING idea!!! Ahsoka Tano is my hero! I’m in high school and am a HUGE lover of the Star Wars universe.
    And i totally agree w/ mayle, a japor snippet would be the thing i would want most. I am totally buing that ‘ahsoka and plo koon’ tee. i am a huge fan of plo koon, so i love it!!! Keep up the incredible
    job on the show! ;)

  41. Olivia (PadawanTano) says:

    Thank you sooo much Ashley! I am a crazy fan of Star Wars and Clone Wars and Ahsoka is awesome!! I’ve always wanted Star Wars clothes but they were all for boys! (and my parents would never let me wear guy clothes!) Anyways I hope that shirt with Plo and Ahsoka will be up to buy because Plo and Ahsoka are my favorite Jedi! I think a cool shirt would be one with Cad Bane, Ahsoka, Anakin. I could keep thanking you on and on for this!!

    P.S
    You and Ahsoka are my rolemodels and I am always trying to be like you. LOL :-P
    Ok (whew) one more time: Thank you for opening the door to this! :D

  42. Caitrin says:

    Fantastic! I’m so excited to see what you guys come up with! Don’t forget us plus-size girls? <3 Hope I can make DragonCon so I can check it all out in person! I'll have to save up! :D

  43. Darkladyofthesith says:

    YAAAYYY!!!!! I am so sick of wearing little boys shirts bc there are no good ones for women!!!! Just don’t forget the ladies who lean toward the Dark side – maybe I Darth Maul T?; ) Love the jewelry ideas too – I would rock star wars earrings everywhere!!!!! Again THANK YOU THANK YOU THANK YOU THANK THANK YOU THANK YOU – I can’t wait till the stuff goes on sale!!!!!

  44. Scout Sarah says:

    This is really exciting! I’m sure you’ve had tons of offers from artists to join your team, I offer my talents as well. I’m a Scout Trooper with Garrison Titan of the 501st Legion. I’m also an illustrator. The 501st has lots of merch, but mostly coins and patches, and guys shirts. The gals find some stuff at zazzle.com and teefury.com, but what about non shirts? Imperial cog and Rebel logo jewelery! Logo sleep wear! Star Wars panties! The possibilities are endless! This is very awesome!
    Sarah Silverman
    Feliscout
    TB 2748

  45. Anne says:

    I’m glad that there’s finally some outfits for women. Although, would you be featuring any plus sizes? it always sucks when the fashion industry creates clothes with the assumption that everyone is a size 4.

  46. Hinata says:

    YAY!!! arigatou ashleigh-san!!!( thank-you) i really can’t wait. however i’m from the united kingdom, so wil it be possible to get clothes to be delivered over here???? i also love all the other ideas everyone coming up with!! :)

    thank you again for doing this!!! i can’t wait to wear one!!! :)

  47. Hinata says:

    can we have a tshirt design with aayla, ahsoka, luminara and bariss?? it would be awesome for all the jedii girls to be together:) i’m really glad their are other teenagers who like star wars- i don’t know anyone else who likes star wars besides my younger brother!

  48. Matt says:

    Ashley, you totally should get the G4 ladies to model these at Comic-Con and CV to help spread the word!

  49. Megan says:

    I agree with Hinata. I felt like I was the only girl my age who liked Star Wars!!!! And I think it would be cool it you made shirts that had quotes on them. Thanks for doing this, Ashley!!!!!!

  50. Sonny says:

    I can’t wait to buy these awesome looking shirts for my wife. We have always had trouble locating women’s shirts with a Star Wars Theme.
    Thanks Ashley for helping this come to life.
    See you @ Celebration V.
    Ahsoka rules!!!!

  51. Laura says:

    I am so excited to hear this news! Growing up in the 70s/80s my brother got all the cool shirts, the sheets, and the pjs. Now I have a daughter (7) and son (5) who I have introduced to the Star Wars universe. We watch The Clone Wars together every week. My daughter is anxiously awaiting Padme or Ahsoka pjs. We can’t wait to see everything at Celebration V!
    MTFBWY!

  52. Karyn says:

    Delighted to know about this, and I can’t wait to order! :) Not only are the styles feminine, but the designs are sophisticated and artistic. Great job!

    I hope you’ll also offer some longer-sleeved styles (like a 3/4) for some of us “vintage” fans who like a sleeve.

    Thanks!

  53. Paulina says:

    Already tweeted about this site! This is a fantastic idea! My fiance unfortunately had to endure my slight squeal at this prospect. Finally, a Star Wars clothing site just for us women. I will definitely be buying this merchandise. Padme or Ashoka tees? Love it, love it, love it. Hopefully you will ship to Canada.

  54. Jaime says:

    I’m cautiously excited. I’ve been a SW fan since I was a kid, but now I’m a plus-sized woman, so I’m not sure any of these shirts will fit me. I’ll definitely pass the news along to my smaller-sized fellow fangals, though!

  55. Trina says:

    I’m so excited about this! I run GamingAngels.com, the largest online community of female gamers and we always talk about how fan clothing is made only for men. My article about HerUniverse will go live Friday (4/30). I can’t wait to see HerUniverse at SDCC! I hope that you consider doing a gaming line one day!

  56. Rachel says:

    I think a really cool shirt design could have podracers on it. I love podracing!
    Also, a shirt with aurebesh text on it would rock! (I can read aurebesh)
    -Rachel
    (Ashley’s biggest fan)

  57. Hannah says:

    OMG! I cannot wait! I agree with Rachel. I want Aurebesh since I can read it too. I LOVE these!
    I hope they’re not all so tiny I can’t fit in them though. I normally wear a medium, but lately they’ve been
    making clothes tighter and tighter! Still, I can’t wait! It will be awesome to finally not have to look in the boys section
    for clothes any more. Thank you Ashly!

  58. RC says:

    This is great news! Very excited to see what kind of products you’ll be selling.

    Have you looked at the business model of Design By Humans T-Shirts? Perhaps users could contribute and vote for sci-fi ladies shirts. Good luck!

  59. Trandoshanfan says:

    This is so awesome! Finally, some Star Wars stuff that is made for us girls! I am very excited to see what you come up with.
    Although, I would love it if you did something with bossk.

    Lizard people are just as much for girls as Star Wars is! :)

  60. Angela says:

    THANKS YOU SOOO MUCH!!! I can not wait to see the designs. It has always been a challenge to find merchandise for girls/women who love Star Wars, but don’t always want to be a princes ;)
    My Star Wars budget will need to get A LOT bigger.
    Thanks! :D

  61. Melanie says:

    YAY! You’ve no idea how happy me and my friends are. We are such Star Wars fans :) I have a couple designs in mind:
    one with the bad guys from the Clone Wars (or the entire saga)
    maybe one with “Who are you calling a geek? I’m a Sith Lord” on the front and a red lightsaber on the back
    one with General Grievous saying “Jedi Scum”
    Sorry, I’m a fangirl of the baddies, especially Grievous <3

  62. [...] is not someone that took this idea lightly. According to her blog, she researched Star Wars fans and found that close to 50% of Star Wars and Sci Fi fans are women. [...]

  63. V says:

    I like the Plo Koon and Ahsoka design very much! Will there be anything with my favorite clone, Captain Rex? I am a huge fan of his and I often purchase merchandise of his for my boys–and I hope to buy a shirt with him on it for myself! Thanks! This clothing line is a great idea.

  64. K4 says:

    Fangirls being heard? Well, speaking as a lifelong fangirl…
    As far as shirt designs go: Can we get something relatively SUBTLE, please? I can’t tell you how many times I’ve gotten a garish Star Wars T-shirt which I could not resist wearing for content, but which was made even more ludicrous and awful by being stretched out in places and not stretched out in other places that stretch / do not stretch, on, ah… dramatically-shaped ladies such as myself.
    For instance: That title t-shirt you’ve got on there? It would turn into a comedy on me, and everybody would be way to amused to say anything. I’d only notice after I’d worn it enough times that the paint cracked.

    It might help, for targeting women like me, if you close your eyes and imagine your design being worn by a person-sized coca-cola bottle. :P
    (I know, I know: I’d have said “Pepsi”, but the analogy sort of falls down.)

    Also: Hoodies and Jewelry, would be marvelous. Again: I personally am looking for subtle. I want to be able to smugly sneak this stuff past the cool kids’ table if I have to, but still be recognizable enough to make the fanboy radar go off. That… is what I want. If you can do that, you can pretty much have all my money.

  65. Auriette says:

    Like Jaime, I am a full-figured mature fan, but I am excited by the chance to wear Star Wars shirts featuring more feminine designs.

  66. I’ve been a Star Wars fan since I saw the first commercials for the original movie. I happen to have female Star Wars clothing because I bought Star Wars printed fabrics and a pattern and had shirts made for me. It’s never bothered me to wear men’s Star Wars clothing in the past. However, I am really looking forward to seeing Star Wars fashions for women. Like some of the others have already stated, I would love to see some clothing aimed at the fuller figured woman. I will certainly be planning to buy something while I’m at Celebration V.
    I would love to see lightsaber oriented jewelry, and speederbike designs. Or X-wing fighters. Or Luke.

  67. Mafunga says:

    My two girls (6 and 8) are serious SW fans and we’ve been looking for something like this. Looking forward to seeing what you’ve got.

  68. Per says:

    This is really great. I am really happy that finally i can buy my gf something other then the pink princess leya t-shirt of starwars.com when her b-day is coming up in July. THOUGH as usual sins i live in Norway i will most probably have to wait longer then the US fans to get my hands on the products. When will they be up for international sales?

  69. Hannah says:

    i saw the trailer for season 3 (it was completely epic XD) but i think u should do a shirt of ahsoka in one of her nightmares and have it say star wars the clone wars season 3 on the back or something and i also wanna say i hope ahsoka doesn’t die in season 3 cuz she’s like my fav character and i heard ppl say she is, it makes me sad :(

  70. Valentina says:

    Fantastic !! Finally someone out there heard my plea! I will DEFINITELY be buying from this site as soon as the online store opens. Please offer as many themed t-shirts as you can, especially the Jedis! Thanks again !

  71. Mav says:

    Most awesome!!
    Thank you so much for making LFL realize that there are plenty of SW fangirls out there!

    I can’t wait to see the products! I’ll certainly be buying some to wear to Celebration V!!

  72. Troy says:

    This is awesome! Just last night my wife and I were at Old Navy with our 5 yr old son looking for a new SW shirt for each of us for our upcoming trip to SW Weekends @ Disney. In my wife’s case, similar to like you said in your blog post, she bought a youth boy’s shirt. As we left the store, she was satisfied with her find, but still put it out there that she’d like for me to scour the web a bit to see if there is something cool deigned for women. Too bad forbus in the short term that the line won’t launch until after our trip in May, but I’m still extremely happy with your announcement of this line!

  73. morganax says:

    This is great! Love the designs I see so far…and a design by Katie Cook? Yes!
    Hope you read this…..we girls NEED us some OBI WAN shirts, preferably young Obi Wan please! PLEASE!!

  74. Shell says:

    Seriously, its about time we, Star Wars women, get clothing for us. I am excited. All I can add is please include plus sizes
    for all of us more full figured Jedi.

  75. Mayle says:

    when dose the store open??

  76. Noelle says:

    Yes!!!!!! Finally!
    I’m getting tired of going to the boys section to find shirts. I would LOVE to see some more Padmé shirts!

  77. Sarah says:

    Ashley, you rock! Thanks so much for creating awesome Star Wars merchandise for all of us girls. The boy’s shirts were fine at first but now that I’m 15, I’ve been waiting for some Star Wars clothes designed especially for the female fans out there. I can’t wait! I hope there will be a lot of shirts & other merchandise with Ahsoka on them to choose from. Ahsoka is AWESOME! My idea for a shirt is to have Ahsoka on the front with the Jedi symbol on the sleeve. That would be sweet. Thanks again! ~Sarah~ P.S. I’m going nuts waiting for season 3!

  78. Ahsoka Wanna Be says:

    Oh my gosh thanks so much for being our voice Ashley! I’m so want some girl Star Wars shirts. I’ll fit into the woman’s small well. I’ve gotten tons of Girl SW T-shirt ideas. I’d much rather have a SW T-shirt than Twilight, I hate Twilight. I’d rather date Anakin, Obi-Wan, or Luke than the Vampire guy any day! Thanks so much for doing this! I looooooooooooove Star Wars! I grew up watching the prequals, loved them but driffted off. And the Clone Wars brought me back and now I’m obsessed! I’m so much like Ahsoka, she’s awesome. I can’t wait too see all of the T-shirts! I’d love some good T-shirts! Also sweat shirts and bags would be awesome as well. And I love T-shirts that go fit well and are on the tighter side like in the pictures of the T-shirts, I only have one shirt like that and it might be something that I can’t wear anymore. I think if I could more than half of my shirts would be SW! Thanks so much again Ashley, I love the idea! Glad you agree with us, on Fanpop there’s a spot for Girl Star Wars Fans and there’s been talk saying ‘We need Star Wars T-Shirts for girls!” So thanks for doing this! It means allot, at least to me.
    ~♥Ahsoka wanna be♥~

  79. Anakin says:

    My wife will be very happy you started this clothing line for ladies! She goes by JediWoman77 in one of her accounts. She is a jedi, through and through. She has great wisdom that I heed. God bless this line Ashley, May it prosper in every way!

  80. Jane says:

    I can’t wait until the shirts will be available for purchase! Thank you one-million times, Ashley!
    Just yesterday I was thinking about how there isn’t enough clothing, or merchandise for that matter, for the female Star Wars fans such as myself. Even when I do find a shirt (which is rare) it’s usually a really loud Original Trilogy shirt. I’d like to see a variety of characters featured, some from EU and some from the movies and shows. So far, the t-shirts I’ve seen look absolutely amazing! I can’t wait to see further designs. :)
    Good luck and MTFBWY

  81. starhorsepax says:

    Finally. You can’t even get a descent Padme t-shirt. I hope this means the female characters will get some stuff too. I have a couple Amidala shirts I got by raiding the girls large size after a Phantom Menace but after that…zilch! We haven’t seen one with Padme and Anakin since Attack of the Clones! I’m eager to see the new look.

  82. Kyra_Skywalker says:

    I TOTALLY agree with Ahsoka Wanna Be! Star Wars rocks! Pretty much the only t-shirts that I wear are some guys’ Star Wars t-shirts that my parents got me for Christmas. And I must say, the lightsaber lip gloss sounds awesome.
    May the Force be with you!
    Kyra_Skywalker

  83. [...] Her Universe will be offering licensed Star Wars gear specifically for female fans, who thus far have been a tad under-served as a market. See the announcement. [...]

  84. michelle says:

    YAy thank you so much for this. I have often complained about the lack of starwars womens cloth finally have a wonderful person like you to take this responsibilty on and i’m thrilled i cannot wait to buy some of those shirts i love the ahsoka and plo koon one its amazing thanks again

  85. Mel says:

    I am SO excited. I would especially love it if there’s some more subtle stuff–Mandalorian/Imperial/Rebel symbols and the like–as well as character shirts!

  86. Trinnimar says:

    Absolutely pumped for this line to come out. When you express that the line comes out “soon”, how soon?? Also would like to put in a little push for the small sizes, as it seems that the plus ladies have already made their case. I’m 5’5″ & 108lbs., & at 30 y/o when a Gap XS shirt looks like maternity clothing on me, it’s really depressing. Please represent my size group as well. A child’s size might fit me around, but not necessarily length-wise. Looks like you, Ashley, might be in the same size group, so maybe you know exactly what I mean. Keep up the good work!!

  87. Karla says:

    Congratulations for that wonderful idea!!!.

    I will be waiting to buy some clothes, I hope it could be bought overseas.

  88. Mandee says:

    I know I already commented, but I just want to thank you again and again Ashley!!! I am a teenager but I will buy any size if it’s Star Wars!! I am just a little worried about cost prices but I will buy as much as I can afford! Two thought, can we have some skirts or is it just T-Shirts we’re talking about? and I would LOVE to see some Zam Wessel stuff, since she’s the most amazing female villain. On behalf of Teen Girl Star Wars fans everywhere, I thank you again!!!!

  89. Mandee says:

    oh, sorry, one more thing, let’s not forget about Leia!!! Looove this site and can’t wait to see it up and running!!!!

  90. Cool stuff, but the posts don’t display properly on my iPad, perhaps you could check that out. Thanks, anyway.

  91. Luke Skywalker says:

    At LAST! A girls clothes line!!! (And yes, I’m a girl. My friends just call me Luke.) I’ve only known Star Wars for barely a year, but I’ve totally fallen in love with it! Head-over-heals! REALLY lovin’ the Luke shirt! :D I have a friend who told me about this and I was thinking of a shirt just for her! On a sunset-like shirt have black figures of Padawan Anakin and Padme’ JUST about to kiss from the scene of Geonosis when they are going into the arena! And on the back write: Forbidden Love. And could we have some Han shirts? Who doesn’t love a scoundrel? ;) Keep up with the good work, Ashely! It is much appreseated!

  92. Sharp11Girl says:

    This is great, really great. I hope that you will also be making products for those of us who also like Star Trek, Futurama, Red Dwarf, and other awesome Sci Fi shows/movies/books.

  93. Luke Skywalker says:

    I have another idea to offer for a shirt! Have it a black shirt (doesn’t really matter what color) and have Anakin and Ahsoka have their backs pressed together and their only showing wrists in cuffs. And on the top have Ahsoka most famous saying: “You’re stuck with me Skyguy.”
    Thanks for everything!

    ~Wanna-be-Luke Skywalker

  94. padme5042 says:

    Please include Anakin and Padme designs not just from the clone wars toon but the prequel as well. I am already making out a gift list which is very long:).
    This just makes my day I plan to pass it on.

  95. Noelle says:

    Prequels!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
    The prequels don’t get enough attention.

    ~Galaxy’s Biggest Padmé Fan

  96. Sky says:

    Thank you so much for this my friends and I have been looking and looking for female Star Wars shirts and found two…

    ps…
    REXSOKA!!!!!

  97. Luke Skywalker says:

    I agree with Noelle! Not many companies make The Phantom Mence T-shirts! And I ADORE litte Ani! (I really like Qui-Gon and Padawan Obi-Wan too!!! Please consider making a shirt(s) with both (or separate) on either one (if separate)!)
    Thanks again!

    ~Wanna-be-Luke Skywalker
    P.S. Hope I made sense!

  98. Megan says:

    These t-shirts are so cute! I absolutely love the art that you have chosen for them and the style! Question: does the guy who drew the Ahsoka and Plo Koon tee have a website?

  99. Donn says:

    Put me down for youngling-wear, as soon as you can! As the father(!) of a 1-year old daughter, it’s exciting that she could have some great Star Wars threads to match those her 3-year-old brother already has.

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  112. jasa seo says:

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  113. Minta says:

    Hi there!
    I just recently purchased the Plo Koon t-shirt and I can’t wait till it gets here! I’ve been trying to find Star Wars girl products for a few years now, but it’s difficult to find them anywhere. I’ve been counting down the days for the site to be open and I’m glad it’s finally here!
    Can’t wait for more products in the future!

  114. Lillian Skye says:

    Every female fan from this galaxy to the Outer Rim truly appreciates the time and effort you have put into constructing this remarkable line of feminine Star Wars clothes and accessories. The shirts are both adorable and authentic. Thank you so much!

  115. Lillian Skye says:

    Thank you so much for Her Universe! This galaxy has gone far too long without female Star Wars clothes.

  116. trandoshanwookiee says:

    i noticed Dave’s Plo Kool sign! i just want to say i love what you are doing and you are a very talented actress. please tell Dave he is a super-cool dude. i love what he has done with Star Wars and I am also a big fan of Avatar: The Last Airbender which he worked on. Ashley Eckstein and Dave Filoni are two of the coolest people alive!!!!!!

  117. trandoshanwookiee says:

    hey everyone! Star Wars: The Clone Wars was nominated for a teen choice award for best animated tv show!!! go to http://www.teenchoiceawards.com to vote!!! you can vote every day. Please vote!!!!!!!!!!!!!!!!!! Star Wars deserves to win!!!!!!!!!!!!!

  118. Anne Convery Filoni says:

    Hi Ashley, it’s Anne! The site looks amazing, and I’ve already placed my first order (pretty much one of each item!). Can’t wait for the jewelry and to see you at Comic Con! I’ll be wearing all of my Her Universe finest.

  119. StarWarsFan says:

    Hi Ashley! I am a big Star Wars fan for the t.v. show. I’m only 11 years old and feel like the only girl in my school that’s a fan. Now that you have these outfits and website I feel like I’m not the only girl anymore that likes Star Wars :) Thank you so much for doing this for us “girls”. Long live Star Wars :-) I am going to buy every single outfit, I better start saving money! My mom thanks you too for this really cool idea. Who says boys are the only Star Wars fans Ha Ha.

  120. Kaylin Barnett(Ashley/Ahsoka's SUPER #1 Fan) says:

    I’m really happy that there will be Star Wars stuff for girls.All the girls in my 3rd grade class thought it was crazy that I liked Star Wars.

  121. Hallie says:

    Hi Ashley! ^ u ^ Im a big fan of Star Wars especially Star wars: clone wars and I am happy that there’s a merchandise for girls :D especially t-shirts! I can’t wait to see on what’s new, also the jewelries! 8D

  122. DN says:

    Ummm… given the amount of comment spam here, it doesn’t look like anyone affiliated with the company is actually reading the comments. :-(

  123. Shavani Dray, Mandolorian Bounty Hunter says:

    Yay! I love this website! Can’t wait to get some stuff here! :D

  124. LIZZY says:

    Hi Ya’ll I am soooooooo excited! I first started watching SW when I was 5 and now I am 11. Ashoka is my faveorite. I have a few shelves of Just Ashoka things. Hopefuly I will be adding a Master Replica of Ashokas Lighrsaber to my colection. My Dad’s Realy close friend makes Master Repcla Lightsabers!!!!!!!! Can’t wait to get my first Her Universe apparel and Jewelry! Thanks Ashley you are my HERO in more ways than one :)

  125. HannahkinSkywalker says:

    Yay! I’m so happy! I noticed they had a couple star wars teen shirts at walmart (could this be catching on?) and bought some. These shirts are awesome! I think it would be cool to make some Star Wars skinnies.. or Vans. Anyways, I’m telling all my buds to join to!

  126. Lizzy says:

    When will the people who sined up for the E-newsletter get the first one???????????????

  127. Stacia says:

    Hi I was at the Star Wars Celebration V on Friday the 13th and I loved your merchandise! I had purchased a Ahsoka T-shirt and I plan to purchase more from your web site keep up the good work!! And May The Force Be With You!!!

  128. Lizzy says:

    OK so I was looking at pictures of the fasion show. What was the deal with Catherine Taber, James Arnold Tayler, and Ashley?

  129. Lizzy says:

    Ok what is your faveorite HER UNIVERSE product. ( that you have bought) dose it stan up to the HER UNIVERSE quality? ‘:/

  130. Bella says:

    All of my friends that are girls LOVE Star Wars the Clone Wars and Star Wars, And I’ll spred the word, my Master!

  131. ahsokablue says:

    Ashley i love this website i come on it all the time! It is one of my favorite websites ever! I could stay on it all day long! Thank u so much i know u have probably heard me say that in every comment it is cuz i just luv u and ahsoka……:)

  132. Lizzy (Ashley) says:

    hey i am lizzy the one who has been comenting so anywho…….. Who is homeschooled?

  133. ahsokablue says:

    Ashley i know a lot of people have met u and u have seen them everywhere but i was one of those people i went to disney with my friend….u probably don’t remember me,i totally understand but i will always remember u Ashley i luv u and ahsoka…..I was in the parade with a blue shirt on and it had some clone wars characters on it….. it is ok if u don’t remember……:)

  134. De says:

    Ashley,

    I want to thank you from the bottom of my Midicholorian filled heart! I have been a HUGE fan since the movies first started in 1977 and my children, 1 boy and 2 girls, are also huge fans. It is such a delight to be able to buy clothes for me and not just for my son! :) I’d love to see more jewelery…heck anything with Star Wars on it…I’m happy with! Thank you Thank you thank you! May the Force Be With You, Always!

  135. ashokafreak2009 says:

    Thank you sooo much Ashley! I wasn’t brave enough to buy a boys tee but I’m so glad I won’t have to! The “Daddy’s Little Girl” shirt is AWESOME! I’ll have to save up some money to buy some shirts!

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  146. Pedro (Obi) says:

    Hello Ashley congratulations on the huge success of your clothing lne for girls!! Keep up the great work… I recently turned my wife from the dark side and now she’s a fan too! :) (the Star Wars in Concert and CV events helped of course…) I was wondering if you can get more plus size items available since she is that size and I want her to wear her colors proudly like I do mine but she’ had a hard time finding the items in larger sizes so I was hoping for your help.. thank you very much and see you at the next Celebration!

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