May 7th, 2014

It’s Official! Ashley Eckstein and Her Universe Returning to Disney’s Star Wars Weekends

Categories: Disney, General, Her Universe Brand, Production, Star Wars // Comments: 37

 

 

Dan Madsen

Publicist

Her Universe

dmadsen@araca.com

646-922-0663

Her Universe Returns to Star Wars Weekends with New Products and Collectible, High-End R2-D2 Jewelry Line

 

Ashley Eckstein Returns as Host of Behind The Force: Star Wars Rebels

 

NEW YORK, NY – May 7th, 2014 -The Force is back at Disney’s Hollywood Studios theme park with the return of Star Wars Weekends offering fans out-of-this-world entertainment. This year’s intergalactic event runs May 16th thru June 15th. Returning for the sixth year in a row is actress Ashley Eckstein, the voice of Ahsoka Tano from Star Wars: The Clone Wars and founder of the popular sci-fi fangirl merchandise company, Her Universe™. This year, Her Universe will debut an all-new Star Wars product line featuring dresses, skirts, fashion tops, tunic tanks and t-shirts in a special boutique located within Darth’s Mall. Eckstein, and her business partner, The Araca Group, are particularly excited to offer fans at Star Wars Weekends, for the first time, a new collectible, high-end jewelry line designed at The Sparkle Factory and made in the USA. The first offering, titled the “My Hero Collection,” features everyone’s favorite droid from the Star Wars franchise, R2-D2. All of these stunning designer pieces are available for under $100 and will debut at Star Wars Weekends and go on sale at www.HerUniverse.com on May 19th.

“R2-D2 is my favorite character in the Star Wars Universe,” said Eckstein. “He’s my hero because he’s always there to save the day throughout the saga. I love jewelry and I wanted higher end Star Wars jewelry that will pass the test of time. I’m proud to debut these beautiful collectibles that were designed at The Sparkle Factory and made in the USA at SWW.”

A Star Wars Weekends exclusive is the R2-D2 “My Hero Collection” designer key chain. This uni-sex piece is the perfect gift and collectible. There are only 300 key chains and they are exclusively available at Star Wars Weekends.

“As a company we take pride in creating high quality merchandise,” added Michael Rego, Chief Executive Officer of The Araca Group. “We are making a statement with this jewelry line because it’s different than anything else in the licensed market right now for women, and we are proud to continue to offer fangirls new products that they can’t get anywhere else.”

Eckstein will be returning as host of Behind The Force: Star Wars Rebels where she will take fans behind the scenes and experience the newest installment in the Star Wars saga as well as hosting the Padawan Mind Challenge –an interactive Star Wars trivia challenge designed for younglings ages 4 to 11. Eckstein will also be signing autographs and Her Universe Merchandise in Darth’s Mall every Friday thru Sunday during the event from 5:00-6:00PM.

Photo credit: – Kelsey Edwards Photography- http://www.kelseyedwardsphoto.com/

About Her Universe 

Her Universe was launched in 2010 by actress and entrepreneur Ashley Eckstein and The Araca Group, a leading theatrical production and brand management company. Ashley and Araca created Her Universe to address the expanding market of female sci-fi and fantasy fans.  We entered our first agreement with Lucas Licensing to develop and produce a line of female-centered Star Wars apparel and accessories. The success of that line was followed up with a collection for BBC America for Doctor Who, and CBS Consumer Products for Star Trek and AMC for The Walking Dead. You can learn more about Her Universe and purchase the current line of fangirl apparel and accessories by going to  www.heruniverse.com and by following Eckstein & Her Universe on Facebook (facebook.com/HerUniverse) and Twitter (twitter.com/HerUniverse).

STAR WARS™ and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. TM & © Lucasfilm Ltd. All rights reserved. All other trademarks and trade names are properties of their respective owners.

 

R2-D2 Ashley YouTube Video
Watch this video filmed at Catchlight Studios of Ashley’s tea party with R2-D2
r2-d2 jewelry set

Premiering at Star Wars Weekends is the new Her Universe collectible, high-end “My Hero Collection” jewelry line designed at The Sparkle Factory and made in the USA featuring everyone’s favorite little droid from the Star Wars franchise, R2-D2.

Ashley in R2-D2 Jewelry

Inspired by her hero, R2-D2, Her Universe founder and voice of Ahsoka Tano from Star Wars: The Clone Wars, Ashley Eckstein, prepares for a special occasion by wearing pieces from the new collectible, high-end jewelry line titled the “My Hero Collection,” featuring the famous little droid. The line is premiering at Star Wars Weekends.

Star Wars Plus Size Logo Tee

Our expectation regardless of age, shape and size is that every Fangirl should step into the spotlight and be celebrated. We are thrilled to start making more plus sizes a reality for Her Universe starting with this new Star Wars logo tee. Available at Star Wars Weekends.

Ewok Hooded Tank

Ewoks will shout “Yubnub!” when they see this adorable hooded tank complete with furry Ewok ears on the hood. Wear it on your next trip to Endor or Disney’s Star Wars Weekends!

Boba Fett Hooded Tank

Inspired by everyone’s favorite bounty hunter, this new Her Universe Boba Fett hooded tank is right on target for Fett loving fans. Available at Star Wars Weekends.

 

Empire Legging and Imperial Sequin Tank

You’ll be flaunting fashion from the dark side when you pair this striking new Imperial tank top along with these new Imperial leggings featuring the recognizable images of Darth Vader and Stormtroopers. Available at Star Wars Weekends.

 

Ashley in Han Solo Costume Dress

If you love scoundrels then this Han Solo costume dress is perfect for you! Inspired by the Corellian smuggler with the heart of gold and featuring details from the actual costume. When someone says “I LOVE your Han Solo dress” you can say, “I know.” Available at Star Wars Weekends.

Red Rebel Sequin Top

Show your loyalty to the Rebel Alliance with this stunning red sequined fashion top featuring the Rebel Alliance’s “symbol of hope.” Available at Star Wars Weekends.

 

Rebel Circle Skirt

Step out in style with this Force-infused Rebel Alliance skirt – colorfully displaying your loyalty to their message of standing up against the evil Galactic Empire. Available at Star Wars Weekends.

R2-D2 Head Circle Skirt

You’ll look “geek chic” when you add this R2-D2 skirt to your Star Wars wardrobe. The plucky little droid will save the day when you’re looking for that perfect piece to mix and match. Available at Star Wars Weekends.

R2-D2 Hearts Tee

Our heart belongs to R2-D2 with this cute t-shirt. It looks like his heart belongs to Fangirls as well! Available at Star Wars Weekends.

Star Wars Vintage Pan Dress

Fashion with a blast from the past! This classic Star Wars dress features the original artwork from the 1970’s Star Wars bed sheets and is now the ultimate in stylish, vintage fashion. Available at Star Wars Weekends.

dmadsen@araca.com

646-922-0663

 

37 Responses to “It’s Official! Ashley Eckstein and Her Universe Returning to Disney’s Star Wars Weekends”

  1. orangerful says:

    OMG I love so many of these new items. Definitely love the rebel logo shirt and skirt and that Han Solo dress is a must have! I hope they all come in my size and that they are available online too. Great work Team Her Universe!

  2. Danielle says:

    There goes one whole paycheck. Well worth it!!

  3. Linda says:

    Will this be available at your store or Disneyland after? I can’t make it to Disneyworld :(

  4. [...] are coming back to Star Wars Weekends. Even better news! She’s bringing a boatload of new products with [...]

  5. [...] For more information, and to see images from the new product lines, please visit Her Universe Blog. [...]

  6. Kim says:

    I just love how you continue to provide pieces that are so beautiful, wonderful, awesome, etc. to plus size gals like me. I better clean out my closet to make room for some new stuff! Thanks a million Her Universe!

  7. Chelsa says:

    Love these! Will they be available online too, for those of us who can’t attend Star Wars Weekends? Thanks for everything you do for us fangirls!

  8. Hope at Disneyland says:

    There’s so many things I want from this new collection! I’m also interested in knowing if the clothing items will be available on your site or if they will remain Star Wars Weekend exclusives? Please let us know so I can prepare my wallet or book a flight to FL to get all of this. :)

  9. Nikki says:

    YESSS all the new stuff is awesome!

  10. [...] Her Universe’s new ‘My Hero” collection all feature R2-D2 and will debut at Weekends and on the Her Universe site on May 19th. A key chain from the collection – limited to 300 – will be the Weekends exclusive. [...]

  11. Joy says:

    I need all of it!

  12. Lori says:

    We’ll be at the first Star Wars weekends, and I fear I am going to go broke!!

  13. Lunae says:

    Broke you will be. You will be.

    Love all of it. Great job Ashley!!

  14. julia says:

    Will definitely be picking up a couple pieces of the r2d2 jewelry at SWW!!!

  15. [...] out the full press release HERE with images of all the new pieces coming out, including cute new skirts, and a plus sized [...]

  16. No Thankyou says:

    I purchased a Mara Jade Shirt 100% Cotton at CVI… It didn’t last long because of how thin the fabric was… are these products of the same quality, or is it thicker/more durable fabric? Thank you!

  17. Carol says:

    Question….are these better quality that the Mara Jade shirt you sold at Celebration VI that fell apart after about a dozen wearings? I’m not interested in paying high prices for low quality junk.

  18. Carol Jedimom Gilbert says:

    I want Jedi logo items! Esp. that skirt!

  19. Amity Gallaher says:

    I cannot wait to see you again, Ashley! Thanks for the great designs. I am sure my husband will cringe when he sees the credit card balance, but the stuff this year is the best yet!

    Also, my Mara Jade shirt from CVI is still in almost new condition, and I wear it a lot. I wash my HU stuff on a delicate cycle and hang dry. I do this with all my t-shirts that are too cool to treat otherwise!

  20. Yoshiko Nakano says:

    Too much childish. And it ain’t cool!

  21. Darth Sirk says:

    I am going to be soooooo broke after getting all these for my wife (my favorite fangirl). Thanks a lot Ashley. Ill be submitting my resume with my order because ill need to do some moonlighting… lol Really though, your designs are fantastic and my wife looks so beautiful in them all!!! Ever going to do a special one shot guy shirt? Maybe something simple like, I love my fangirl? I would order 2 immediately!

  22. [...] Star Wars Weekends and then on HerUniverse.com.  Make sure to read the official statement right here for all info on when these products will be available online, when Ashley will be signing and [...]

  23. Cindy T says:

    I still have the bed sheets…hmmmm….Love the Han Solo dress

  24. Angie Ewing says:

    I really like your site, thank you for keeping the website up to date.

  25. Melissa says:

    Just more reasons I wish I could make it out for Star Wars Weekends this year. I can’t wait for these new items to become available in the online store (hopefully). Also thank you for the plus sizes, it’s awesome to find and fit and flaunt your fandom :)

  26. [...] ANYWAY, the brand has been around for several years now and has expanded to include apparel for fans of Star Trek, Doctor Who, Battlestar Galactica, Walking Dead, and several other Science Fiction series. Recently, Ashley announced the newest line of Her Universe clothing and jewelry to premiere over the…. [...]

  27. [...] Her Universe releasing a New Star Wars Line  [...]

  28. Megan says:

    Oh my gosh! I am so excited! I love all of her stuff, and her!(: I am hoping to go to Star Wars Weekends this year, and I am definitely going to Darth’s Mall to get some garb from Her Universe!

  29. Nicole says:

    I am absolutely obsessed with this jewelry collection! You’ve outdone yourself, Ashley. And the R2 skirt and shirt with hearts is totally adorable. Bravo!

  30. [...] Her Universe will be there with cool new products. Ashley Eckstein’s fashion company for fangirls announced new jewelry, skirts, dresses, and t-shirts and revealed the Weekends-exclusive R2-D2 “My Hero [...]

  31. Ashley Cook says:

    Love the Solo dress! Had to get a size up but it fits great! Also they are super cute!

  32. Eileen York says:

    Please tell me the vintage print dress will be available soon!!!!!!

  33. Mandi Baladad says:

    I am so spoiled!!! My husband just got me almost all of your new products!!! I can’t wait to wear them all!!!! Thank you Ashley!!!

  34. MaryBeth Johnson says:

    Love the rebels skirt and that it is long enough to wear to work. ‘m a catholic school teacher and the kids loved it when I wore it to school this week! (Especially my girls who love Star Wars too!). Would love to wear the Han Solo dress, but that one definitely would be pushing the limit. :) We love your line, thank you.

  35. [...] Check out more of the new Star Wars threads here. [...]

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