Our nondiscounted prices are based on our subjective opinion of the value of the product, taking into account a number of factors such as item cost, profit margin, available inventory, anticipated demand, competition and prices of comparable products. The nondiscounted price is Her Universe’s offer price. This means that Her Universe offered the product or comparable products at the nondiscounted price. Her Universe may not have sold the product at the nondiscounted price in the recent past. Savings are calculated based on Her Universe’s nondiscounted price, not actual sales.